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Where Our 
Story Started

As the financial service industry has evolved tremendously over the years, so has Central Financial Group. Our story begins back in the early 1950’s where we started out as a small home and auto insurance agency in Algona, Iowa. This two-man shop provided the humble Midwest community with all their insurance needs. Central Financial Group was officially founded in 1982 and is now one of Iowa’s leading providers of life and annuity products, property-casualty insurance, and securities. We have several offices across the state and serve more than 50,000 individuals, families, and businesses through 300 agents and licensed brokers. We are involved in our communities and committed to improving the lives and livelihoods of everyone we serve.


Central Financial Group has become a household name and is a one stop shop for our client’s financial needs. While we have the ability to help more individuals, we will not forget our humble beginnings. The one thing that hasn’t changed –is we continue to put our people first.

Our History
What We Value

What We Value

Partnering with you to help you achieve the life and retirement of your dreams

1. Putting Our Clients First

We treat you like family and create strong relationships with a solid foundation of trust. We strive to earn and keep your business through open and honest communication. 

2. Reviewing Your Full Plan

We want you to feel confident about your future, and we pride ourselves on integrity. By taking a deep dive into your income, insurance, taxes and everything in between, we can build a personalized plan that is right for you. We want you to live your time in retirement to the fullest and even leave a legacy behind, if you choose to. 

3. Planning for the Future

We don’t have a crystal ball, but we do try to predict anything and everything that might come your way. Life can be unexpected, but with a solid and honest plan in place, we can make sure you're prepared for anything thrown your way.

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